The Modifying Function of Local Tv Sports Broadcasting

If there is certainly been just one immutable rule through American tv historical past, it has been neighborhood information. Nearly from the moment the station to start with signed on air, they began carrying neighborhood information where sports activities generally performed a major position. An absence of consistent programming sources in these early a long time led quite a few stations to show to sports to fill their broadcasting schedules. Ny's WNBT television signed on to broadcast in July 1941, and its 1st broadcast was knowledgeable baseball sport ("NBC Historical past", 2003). When producing area newscasts to suit their audience, these stations normally provided athletics and temperature. For example, in 1961 WKMG began its very first entire-time news Section in Orlando. Newscasts incorporate Frank Vaught's athletics stories ("The record of," 2003).

Sporting activities have held a dominant posture in area news broadcasting for numerous a long time, but latest market developments have named into issue this placement. Segmented audiences, modifying demographics, and declining news profitability have forced the station to reexamine its local sporting activities phase. “Athletics has become the very last regions of Television in which individuals do issues the way they normally have,” claims television executive Elliott Wiser. “(Today) a completely new tactic is required” (Deggans, 2000).

Issue for Local Television set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Venture for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Switching channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Tv set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Difficulty for Local Tv set Sports

None of the is good news for that neighborhood tv sports activities sector, which is ever more below scrutiny from station execs. Inspite of its classic presence in neighborhood newscasts, sporting activities have prolonged been considered a "tuning" issue. Based on a study by the Radio and Television Information Directors Foundation, only 31% of viewers reported they had been 'incredibly interested' in athletics and 32% were being 'fairly fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed curiosity from the weather. "Sports activities are exceptionally polarizing." stated tv information consultant Brent Magid. “The majority can acknowledge, go away, or despise” (Greppi, 2002).

Studies have proven that Gals are far significantly less serious about sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early evening newscasts. Based on station news director Jim Church, "Telling a story when not one person is listening is not really a great utilization of air 스포츠중계 time" (Deggans, 2000).

Some stations have eradicated the sport, while others have minimized their allotted time. Depending on the day from the week (weekends have a lot more sports activities time), athletics segments have usually gained involving 3 and 5 minutes of regional news coverage. Now that quantity is right down to a couple of minute. In 2002, Pittsburgh's KDKA Lower time for sports activities by just three along with a half minutes for 3 several hours of reports. Other folks while in the sector have applied new ways, including sports activities stories that aim additional on persons than scores or cater into a wider information viewers. "What we're attempting to do now is take care of athletics as news," says KDKA information director Al Blinke. “We want to do some thing beyond sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in local athletics could be a mirrored image on the great upheaval taking place through broadcast news. If your sports sector is now not Protected, How about other news features? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) claimed, “[All of this] forces us to reexamine the [information] model.”

On a more immediate degree, changes while in the local athletics sector directly have an impact on A large number of aspiring sportscasters. Stations that happen to be decreasing their motivation to sports will also be lessening their sports activities workforce degrees, which impacts the job market place. Another news director explained, "[Sporting activities on newscasts] is dying." “We went from two complete-time sportsmen to 1 comprehensive-time, 1 in command of the information three days every week, and it absolutely was a struggle to stay there.”

Equally crucial, improvements in just how sports are presented are forcing sports activities broadcasters to discover new procedures. Now not can sportscasters concentrate on scoring. They've to generate the presentation additional partaking for normal admirers. This is also essential for journalism educational institutions across the nation, which ought to doc what stations want from the athletics sector and update their teaching curricula.

Will these improvements get the job done or persist? Sporting activities journalist Chuck Finder (2002) commented over the improve in KDKA, “Enable’s reserve remaining judgment right until September, in the event the Steelers, college or university, and highschool soccer seasons start off in earnest. Then the station might be . There may be an error in clock management.”